Sainsbury’s trials new sunflower lanyard initiative to help customers with hidden disabilities

Sainsbury’s recognises there are hidden disabilities

Sainsbury’s has announced the extension of a new trial to help enhance the shopping experience for customers with hidden disabilities. The initiative will offer shoppers the option to pick up a lanyard, which has been purposely designed to act as a discreet sign for store colleagues to recognise if they may need to provide a customer with additional support when in store. 

Launched initially in Sainsbury’s Barnstaple and rolling out to more stores this month, the scheme helps those with a number of disabilities, such as autism, dementia, visual or hearing impairment. Colleagues will be happy to provide extra support such as opening a new checkout lane, assisting with finding shopping items or simply giving them more time at the checkout. Lanyards will be available to collect for free and are for each customer to keep so they can wear it every time they come into store. 

Tim Fallowfield, Company Secretary & Corporate Services Director for Sainsbury’s, said: “We want to be the most inclusive retailer and we understand that a busy supermarket environment can present challenges for some of our customers. As the first retailer to offer this service, this initiative is just one example of the steps we are taking to give our customers the best possible experience when shopping. We are working with our colleagues to ensure that they are fully equipped to provide assistance to those who need it and we encourage feedback from local communities where we are trialling the initiative.”

The additional stores partcicipating in Hertfordshire are:

  • Ware Star Street
  • Broxbourne High Road
  • Waltham Cross
  • Bishop Stortford
  • Hertford
  • Borehamwood Shenley Road
  • Hoddesdon
  • Welwyn Garden City
  • London Colney
  • Potters Bar

Dog Days gets monthly visit

Hertswise hubs get a paw-fect surprise, as Dog Days run every month.

dogs days 6th June 1
They look like the paw-fect friends!

The successful dog days event that are at some of the Hertswise hubs, are now to be run every 1st Thursday of the month!

This event is gives the clients a chance to put their dementia in second place whilst they enjoy a fun and exciting afternoon with some lovely pooches.

At all of the dog days events the guests enjoy tea, cakes, and pet themed activities while interacting with friendly dogs.

Upcoming Dog Days Events (all dates run 2pm – 4pm)

  • 4th July
  • 1st August
  • 5th September
  • 3rd October

If you, a friend or loved one is living with Dementia and would like to come along and join the fun, please contact Samantha Dukelow at: OR 03001234044.

Please note that booking is not essential.

BBC Three Counties Radio Interview

As Dementia Action Week started, Age UK Hertfordshire’s Director of Operations, Mark Hanna, got the opportunity to appear on BBC Three Counties Radio.

aluminum audio battery broadcast
Photo by Pixabay on

Here he got the chance to speak about who Hertswise are, what services they offer older people with dementia in Hertfordshire, and how you can contact them.

Click on the link below to hear what Mark Hanna has to say!

#DementiaActionWeek Question 4

What do Hertswise offer to people living with dementia and their carers, and why are they so special?


Hertswise is an innovative countywide service designed to support people living with dementia, low level memory loss or mild cognitive impairments as well as their loved ones and carers. Our teams aim to ensure that people of all ages, living anywhere in Hertfordshire, are able to easily access information and advice, activities and support in groups or a 1-1 basis, regardless of whether they have (or want) a diagnosis.

The service is delivered by a partnership of community and voluntary groups, including Age UK Hertfordshire, Hertfordshire Independent Living Service, Herts Mind Network, Carers in Hertfordshire, Age UK Dacorum HertsHelp, Herts Careline and North Herts Minority Ethnic Forum – it’s quite a long list or organisations helping each other for this project!

Hertswise is easily accessed via calling HertsHelp on 0300 123 4044

#DementiaActionWeek Question 3

How many people in the UK and Hertfordshire live with dementia?

raising flag of united kingdom
Photo by nicholas hatherly on

There are approximately 850,000 people in the UK currently living with dementia.  In Hertfordshire, it is estimated that 15,000 people are living with dementia.  It is also estimated that there are approximately 600 people living with young or early onset dementia in Hertfordshire also.  But please bear in mind that there are still many people who do not have, or wish to have, a diagnosis of dementia and are therefore not captured by these statistics